Your company’s goals will only be effective if you have a clear vision of what you as an employee want to achieve–and how. Establishing personal and business goals involves a fair amount of introspection into what makes your business tick, and what you want its future to be. Your goals will be more achievable and effective if you do. Here’s a road map to setting(and achieving) smart business goals to set you and your business up for success in 2017.
Determine Your Long-Term Aims
Start by distinguishing your long-term goals from your short-term ones. Your long-term goals should have a timeline of about three to five years and should reflect your mission. These types of visionary goals usually fall within four general areas: service, social, profit, or growth. Regardless of just how long you want your long-term goals to be, be cognizant of how quickly they can change.
Create Short-Term Objectives
Next, you need to figure out how to get there. An easy way think about your short-term objectives for accomplishing your long-term goals is to make them S.M.A.R.T.: Specific, Measurable, Action-Oriented, Realistic and Time Specific. Set a deadline to keep things on track.
Stay Organized and Focused
A growing business will have more than just a few goals. This is when a vigilant focus and a commitment to organization comes into play. For example, keep checklists of short-term goals, and each Monday morning, check in on the status of those goals.
Solicit Employee Input
You may have a clear vision of where you want your company to go, but it’s also crucial to ensure other employees and co-workers are working in the same direction business-wise as you are. Try co-creating goals with employees.
Build a Culture of Appreciation
One important (and often overlooked) part of the business goal setting process is rewarding and celebrating achieved goals. This isn’t always a financial incentive, even a simple thank you or small recognition will go a long way to staying motivating and keeping morale high.